The round of sixteen is
set to begin at the World Cup. In a
surprise development, one of those sixteen squads is the United States. Surviving the “Group of Death” is no mean
feat for a talented and gritty team. The
United States entered the World Cup ranked 13th in the world, which
signals that they have the ability to play with the best.
Belgium will test the
United States and the country will tune in to see how the Red, White, and Blue perform. Win or lose, but not draw since the sister
kissing portion of the World Cup is over, the Men’s National team has sent the
message that they are a legitimate threat in international competition. This is welcome news for most U.S. sports
fans but is already being misconstrued as a turning point in America’s soccer interest
level.
Coverage of the World
Cup routinely includes the cliché question: Has the U.S. finally joined the
rest of the world and embraced soccer?
The particularly hipster commentators substitute futbol for soccer. The answer is no. Americans love to cheer for America,
surprise. Soccer continues to lag behind
football, baseball, and basketball with hockey and auto racing more enthralling
for the average U.S. fan than soccer.
World Cup interest and
ratings have been high in Brazil but they were also high in South Africa. The U.S. television market is embracing
sports as a whole. The DVR proof nature
of live sports makes them an integral component in today’s Netflix world. It is in the broadcast network’s interest to
prop up the World Cup as a phenomenon.
The key is to ignore the hype and recognize the World Cup for what it is
for the average U.S. sports fan, temporarily compelling.
The World Cup is a
single sport Olympics. The U.S. is
competing for world bragging rights and viewers love that backdrop. Swimming receives high ratings every four
years during the Summer Games but no pundits claim that American audiences
finally get it and are joining a global community. Michael Phelps was a tremendous storyline and
source of pride at Beijing in 2008. He
commanded the airwaves. It did not
result in a lasting interest in televised swimming stateside.